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3 Ways to Maximize Efficiency with a Blended Call Center

Call Center Efficiency

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Author: Marie Christenson

Changing gears when transitioning between outbound and inbound calling can be a major headache for agents working in on-premise, hardware-based call centers.

However, by implementing a blended call center solution into your business, agents will have comprehensive support in both inbound and outbound scenarios. It also helps make the transition seamless while meeting the productivity needs of your organization.

Take a look at three ways a blended call center can maximize your contact center’s overall efficiency.

1. Outbound in the cloud

Complicated, finicky hardware-based dialers can drag down your operation — eating up time and resources.

However, with a cloud-based software dialer, you can ensure your agents are cutting through the “clutter” calls to complete the ones that count. Many companies now rely on a predictive dialer system that combines speed with ease of use. Conditional or sequential dialing, real-time cell phone scrubbing, and rotating messages are just a few of the features that make outbound calling in the cloud so powerful.

As soon as a predictive dialer initiates and connects a call, your agents will have access to a variety of customer information and can begin taking notes to maximize the effectiveness of your calling campaign.

A virtual call center platform allows managers to be as hands-on as necessary, and many platforms come fully loaded with manager-to-agent messaging, manager barge-in, and fully customizable scripted responses that can be adjusted to meet your developing needs.

2. Inbound in the cloud

Getting callers directed to the appropriate agent who can handle their needs in a quick and effective manner underlies all successful inbound call center operations. This is exactly why state-of-the-art routing capabilities can make the difference between a quick call resolution and an overly complicated, unnecessarily endless series of escalations.

A cloud-based call center provides agents and their management with easy-to-learn features that offer the flexibility to re-assess phone trees and make adjustments as needed in real-time.

In addition, implementing and adjusting interactive voice response (IVR) and interactive voice messaging (IVM) functions becomes painless when you work in the cloud. Fully customizable messages and menus can be changed on the spot, as often as necessary, from any web-enabled device using easy call flow wizards.

3. True blended environments

Determining how to utilize your representatives’ time to the fullest potential can be challenging. This is especially true when you find yourself spending time distributing and redistributing resources multiple times throughout the day, which can eat into time better spent on other tasks.

With a true blended call center software, this process is automated and combines inbound and outbound systems to ensure you’re getting the most out of your call center’s capacity.

True blended systems provide the option to deploy custom recorded messages to inbound callers while connecting others to agents currently engaged in outbound campaigns.

Inbound callers receive priority over ongoing outbound campaigns so agents can continue taking care of your customers quickly and efficiently, even when your center is running an outbound campaign. It’s simple — a predictive dialer smoothly transitions the agent back to the outbound dialing campaign queue when the incoming call is over.

A cloud-based, blended contact center provides agility and efficiency to even the smallest call centers by combining various tools, including PBX with agent extensions, live reporting and analytics, and support for at-home agents.

Transitioning to a blended model delivers many benefits and even increases client contact rates by as much as 20%-50% over the traditional outbound-only campaigns.

Bring the benefits of a true blended call center to your organization – request a demo of TCN’s award-winning solution today.

About the Author: Marie Christenson


Marie Christenson is the Content Writer and Strategist for TCN, a worldwide leading provider of cloud-based call center technology. As the voice behind the screen, Marie spends her days carefully curating content including company blogs, campaigns, and social media. Since earning a B.S. in Strategic Communications & Marketing from Southern Utah University in 2020, she has enjoyed sharing her ideas and creativity with TCN. In her free time, Marie loves traveling and exploring new places and cultures.